Marketing Manager - Retail

Reference Code MMR-KC
Category Marketing
Employment Type Permanent
Location Kenilworth, Cape Town
Availability 1
Deadline 08/30/2018
Key Purpose

To manage and execute the shopping centre marketing strategy and promotional plan, and related activities to support the overall Redefine Retail Marketing Strategy and Objectives. This role will report to the Redefine Retail Marketing Manager and a dotted line to the Centre Manager.  

Key Outputs
  • Formulate & Execute the Centre Marketing Strategy and Promotional Plan
  • Implement and manage CI and brand guidelines across all relevant platforms
  • Manage social media, digital platforms and the Centre website (Facebook, Twitter, Instagram, etc.) in line with Centre Marketing Strategy and Promotional Plan
  • Execute and manage Promotions, Events and Exhibitions as per approved Centre Marketing Strategy within approved budget parameters
  • Execute Customer communication as per Centre Marketing Strategy and Promotional Plan
  • Plan & Execute Tenant relations
  • Liaise with and manage appointed media and advertising agencies and suppliers
  • Oversee and manage Customer Care Kiosk and staff
  • Market, Promote & manage Exhibitions & Court Space according to set targets within Centre guidelines and according to Centre’s brand positioning
  • Implement centre-specific CSI and Sponsorship strategies and manage activity aligned with the Centre Marketing Strategy
  • Management and implementation of the annual Centre Marketing and promotions Budget
  • Monitor, review and report on all retail marketing activity and results on a monthly and quarterly basis (will also be required to present these in monthly management meetings

Qualification and Experience

  • 5+ years’ experience in retail marketing
  • Marketing-related degree or equivalent professional qualification


Job Knowledge

  • Knowledge of Marketing and Branding principles
  • Knowledge of Public Relations
  • Knowledge of Event Management
  • Knowledge of various promotional activities
  • Knowledge of the marketing mix
  • Knowledge of online media and social media
  • Sales experience



Job-Related Skills:

  • Verbal and written communication skills (essential)
  • Personable, presentable and articulate (essential)
  • Systems thinking and problem-solving (essential )
  • Relationship building and interpersonal skills (essential)
  • Strong administration and organizational skills (essential)
  • MS Office – MS Word, MS Outlook, MS PowerPoint, MS Excel (essential)
  • Project Management and Database tools (desirable)
Equity Statment

Competency Requirements:


  • Relating and Networking
  • Creating and Innovating
  • Working with People
  • Persuading and Influencing
  • Delivering Results and Meeting Customer Expectations
  • Entrepreneurial and Commercial Thinking
  • Presenting and Communicating Information
  • Work independently
  • Take ownership, pro-active



  • Achieving Personal Work Goals and Objectives
  • Deciding and Initiating Action
  • Planning and Organizing
  • Adapting and Responding to Change
  • Coping with Pressures and Setbacks


The above duties are the main duties required to be successful in this role, however, the employee can be requested to perform other duties and responsibilities from time to time during his/her employment with the company, based on its operational requirements. The job title does not define or restrict the employment relationship and it is required within reason that the employee avail him-/herself to undertake other work at the request of the company.




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